About the DataEQ Crowd

Before we get into The DataEQ Crowd, let's take a quick squiz at DataEQ itself. DataEQ is a tool that scours the web for mentions that match search phrases that have been added to an account. The software then works out as much info about each mention as it reliably can.

Computers are pretty good at working out some things, but not so good at others like sentiment, sarcasm and jargon. Even spotting the difference between an ad and an article is a little tricky for an algorithm.

Enter the DataEQ Crowd.

The DataEQ Crowd

The DataEQ Crowd is a large community of real people who bring local context and judgement to evaluating and contextualising online mentions.

The Crowd is backed by a sophisticated computer platform that uses the techniques for ranking chess grandmasters to ensure consistent accuracy.

The DataEQ Crowd feeds more reliably contextualised data back to DataEQ which enables clients to generate accurate insights, from which to make better business decisions.

Benefits

Through the innovation of the Crowd, DataEQ is able to deliver the following benefits to our clients:

  • Up to 20% more data accuracy than the current industry average
  • Accurate insights generated from more reliably contextualised data
  • The enabling of improved strategic business decision-making from these insights

The innovation and competitive edge

  • Computers are incredible, but there are limitations to what they can interpret. By adopting crowdsourcing principles to data contextualisation, DataEQ is able to provide better quality data to generate more accurate insights.
  • DataEQ is the first company, globally, to adopt such principles to tackle accuracy in the online monitoring and insights industry.
  • To meet the needs of our growing global customer base, DataEQ aims to leverage the Crowd to provide effective multi-language monitoring, which understands the vernacular and slang of the local culture.

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